Expeditions by Travel Junkies

[Client] · Expeditions by Travel Junkies
[Industry] · Travel and leisure
[Country] · Georgia
[Scope] · Wordmark / visual identity / Merchandise / brand guidelines

Drawn in the oldest language there is.

[Challenge]

Expeditions by Travel Junkies is a group of travellers who take people where most tour operators don't: remote, unpredictable, insider-led.

The destinations span the globe, and so do the people who travel with them.

So the identity had to feel like exploration without looking like a travel agency,

and read the same in any country, on any surface: a phone screen, a mug, a balaclava at altitude.

[How we tackled it]

The mark that looks found, not designed.

We drew a wanderer with a staff. The pose comes from Caspar David Friedrich's Wanderer above the Sea of Fog, the painting that made wandering romantic.

Then we stripped it back to the style of cave painting: the first images people ever made, and a visual language every culture already shares.

The figure sits in a rough-edged red badge, like pigment pressed onto rock.

Wordmark that keeps it readable.

A primitive mark needs a clear voice beside it.

EXPEDITIONS is set in Amatic SC: hand-drawn, narrow, legible at a glance.

"By Travel Junkies" runs underneath in a thin serif, the quiet signature of the people behind every trip.

The mark stays raw. The words do the explaining.

Pattern for where the logo can't go.

We built a pattern of lines and simple geometric signs in the same cave-art spirit, set in rows like marks on a wall.

The palette comes from the same place: pigment red, ochre and bone white, with teal and deep blue for water and sky.

On a hoodie, a raincoat or a mug, the pattern carries the brand by itself.

[The result]

An identity that travels as well as its clients do.

Four logo forms cover every format, from the full lockup to the mark alone.

The mark stays recognisable on a balaclava in the fog, and the pattern takes over wherever the logo is too small to fit.

It needs no translation, because it's drawn in a language older than all of them.