Redstone construction company X Bulder
From August 2025 to May 2026, Boulder took over the digital communication for the construction company Redstone. We were met with an absurdly ambitious challenge: selling apartments in a building that didnโt even have a foundation poured yet. We were, quite literally, selling air.
The main challenge wasnโt just uploading dry architectural renders; it was making people believe that these non-existent walls would become their best investment.
We ditched the soulless architectural photos and boring construction clichรฉs. Instead, we shifted our focus to dynamic video content, flexible payment plans tailored for expats, and a massive New Yearโs campaign where we gifted appliances and travel vouchers to apartment buyers. We backed this up with premium static posts highlighting the strategic advantages of the location.
A well-planned content strategy, sharp copywriting, and perfectly packaged offers proved one thing: when you build the content right, you can turn an unbuilt project into the market's most in-demand product.
The result? Over 9 months, with an ad budget of just $5,180, we generated 200,000+ Reach, 800,000+ Impressions, and over 1,500 highly qualified leadsโpeople who discovered their future home in Redstone before a single brick was even laid.