Bacanos

As you know, the office lunch and food delivery market is packed with intense competition and repetitive, cookie-cutter ads. So, during Bacanos Lunch’s 5-month campaign, our main goal was to rapidly boost brand awareness and build a sharply distinctive, memorable identity.

Instead of dry and standard promotional texts, we put authentic Imeretian humor, warmth, and colorful dialect right at the heart of the brand. We launched the “Imeretian Dictionary” campaign, tailoring local dialect words to everyday office reality. This approach triggered huge emotional engagement users picked up the phrases instantly and played along in the comments.

Alongside this, we effectively showcased the menu's variety across our content: traditional meat dishes, seafood, fasting/lean options, snacks, and signature items.

The results weren't long in coming in 5 months, we reached over 1.2 million unique users and generated more than 2.5 million impressions. The Imeretian dialect series brought maximum audience loyalty, which steadily increased daily order numbers along with brand awareness.