Georgian Water Ski National Federation X Boulder

From May to July, Boulder took over the digital communication for the Georgian Water Ski National Federation. Ahead of us were two world-class events: Pro Am Poti 2026 and the 2026 IWWF Europe & Africa Open Waterski Championships.

The main challenge wasn’t just posting standard event flyers, but letting people know that this sport actually exists in Georgia, carries a rich history, and features successful champions across all age categories who deserve national recognition.

We ditched the boring clichés and generic event invites. Instead, we focused on premium visual identity, high-quality static posts, and sharp copywriting. Every post and athlete's story proved that with the right content packaging, any niche sport can become a massive event.

The results on a $517 ad budget: over 186,000 Reach, 542,000+ Impressions, 539,000+ views, and thousands of people who rediscovered Georgian water skiers and the sport itself.